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Merriam-Webster's School Dictionary
From the Publisher
At its core, this book offers a comprehensive exploration of the dynamic and ever-evolving world of marketing. With a keen focus on the fundamental principles that underpin successful marketing strategies, it delves into the nuanced interplay between theory and practice.
Readers will embark on a captivating journey, guided by the expertise of seasoned marketing professionals and scholars. The book's structure is designed to provide a seamless flow of information, allowing individuals to gradually build a robust understanding of marketing's intricate landscape.
Beginning with a solid foundation in the basic concepts and frameworks, the text then transitions into a deeper examination of consumer behavior, market research, and segmentation. This knowledge lays the groundwork for understanding the crucial role that target audiences play in shaping marketing decisions.
Subsequent chapters explore the intricacies of the marketing mix, encompassing product development, pricing strategies, distribution channels, and promotional tactics. Readers will gain insights into the strategic considerations that drive these essential elements, equipping them with the tools to craft effective, integrated marketing plans.
Furthermore, the book dedicates significant attention to the digital revolution that has transformed the marketing landscape. From the rise of social media to the power of data analytics, readers will learn how to navigate the digital realm and leverage emerging technologies to enhance their marketing endeavors.
Woven throughout the text are real-world case studies and examples that bring the theoretical concepts to life. These illustrative narratives provide readers with a deeper understanding of how successful organizations have navigated the complexities of the market, inspiring them to apply these lessons to their own professional contexts.
Complementing the comprehensive coverage of traditional and digital marketing strategies, the book also delves into the evolving role of the marketing function within organizations. Readers will explore the changing responsibilities of marketing professionals, the importance of cross-functional collaboration, and the strategic alignment of marketing initiatives with overall business objectives.
In the final section, the book examines the future of marketing, offering insights into emerging trends, technologies, and consumer preferences. This forward-looking approach equips readers with the foresight to anticipate and adapt to the dynamic shifts shaping the industry.
Ultimately, this book serves as an invaluable resource for students, aspiring marketers, and seasoned professionals alike. Its holistic approach to marketing education, grounded in both academic rigor and practical applications, empowers readers to become strategic, data-driven, and customer-centric marketing leaders of tomorrow.
product information:
| Attribute | Value | ||||
|---|---|---|---|---|---|
| publisher | Merriam-Webster, Inc.; Hardcover – July 1, 2019 edition (July 1, 2019) | ||||
| language | English | ||||
| hardcover | 1280 pages | ||||
| isbn_10 | 0877797412 | ||||
| isbn_13 | 978-0877797418 | ||||
| reading_age | 13 - 17 years | ||||
| grade_level | 9 - 11 | ||||
| item_weight | 3.05 pounds | ||||
| dimensions | 7.25 x 1.6 x 9.5 inches | ||||
| best_sellers_rank | #12,956 in Books (See Top 100 in Books) #2 in Teen & Young Adult Dictionaries #16 in Teen & Young Adult School & Education #31 in Dictionaries (Books) | ||||
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